For Anyone Acquiring Property in Prime Central London Between £1m and £100m

The Prime London Property You Should Be Acquiring Probably Isn't on Rightmove

This Complimentary Hardback Book Reveals How the Prime London Property Market Actually Operates — the Off-Market World Most Buyers Never Access, the Valuation Intelligence Agents Withhold, and the Negotiation Strategies That Shift Leverage Back to the Buyer.

The Market Doesn’t Work the Way You Think It Does

Estate agents are not on your side. This isn’t an opinion — it’s a legal fact. They are contractually obligated to achieve the highest possible price for their client. Not a fair price. The highest price. You are the opposition.
Many estate agents are extremely good at their jobs. That’s precisely the problem.

They know which comparable sales to show you and which ones to bury. They know how to read your interest and use it against you. They have access to the best properties before they reach the open market — properties you will never see if you’re relying on Rightmove and weekend viewings. The result is entirely predictable: buyers in prime central London routinely overpay by £100,000, £300,000, sometimes considerably more. They never find out. And the instincts that have served you well in every other high-stakes environment you’ve operated in will not protect you here the way you’d expect them to.

This book changes that equation, irrespective of whether you are actively looking or still at the planning stage.

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Your details are held in the strictest confidence and will never be shared with third parties.

“Your book should be compulsory reading for all those thinking of buying property in London.”

Paul Brittlebank
FRICS Chartered Surveyor

What's Inside

How to access off-market properties before they reach other buyers — Savills reports 46% of properties at £2m+ are only available privately; Knight Frank puts the figure at over 52% for £5m+ homes. If you're searching only the open market, you're choosing from what everyone else has already passed on (Chapter 6)
The "Two Percent Rule" of prime London property — why 98% of buyers, regardless of wealth or intelligence, make average acquisitions at inflated prices — and the simple steps that put you in the 2% who don't (Chapter 1)
The single most expensive mistake prime London buyers make — it has nothing to do with the size of your discount and everything to do with something most buyers never think to check. One client would have overpaid by £1,000,000 without it (Chapter 7)
Why the legal process kills more deals than bad negotiations do — over 15% of agreed purchases collapse before exchange of contracts. Almost all of them were preventable (Chapter 10)
30+ pages of negotiation strategy — how to open low without insulting the seller, how to use "the flinch" to extract reductions before you've made a formal offer, and why agreeing the price is only the beginning of the negotiation (Chapters 8 & 9)

Why This Market Rewards the Prepared — and Punishes Everyone Else

Most buyers in a softening market tell themselves the same thing: I have time. Prices are coming down. I’ll wait.

It’s a reasonable assumption. It’s also wrong.

The London property market is not the stock market. There is no single price. There is no shared bottom. There are individual sellers — each with their own pressures, timelines, and motivations — and the best opportunities move on their schedule, not yours. A seller facing a liquidity event, an estate settlement, or simply the right offer on their next home will transact quickly, at a price that has nothing to do with where the broader market is heading. That window does not stay open while you deliberate.

The strategies in this book don’t expire. The property you want might.

Who Wrote This — and Why It Matters

Jeremy McGivern is the founder and Managing Director of Mercury Homesearch, London’s leading property acquisition consultancy. Since 2001 he has spoken to over 232 estate agents every week — a minimum of 120,640 conversations — physically viewed over 22,000 properties in prime central London, and assessed and rejected over 153,400 more.

He wrote this book because he watched intelligent, successful buyers make the same costly, avoidable mistakes — not from lack of intelligence, but from lack of the right information. His clients have included families in the Forbes 100, leading CEOs, and buyers from over 20 countries. His expertise has been sought by sought by CNBC, the Financial Times, The Times, The Sunday Times, The Daily Telegraph, Bloomberg Television, Forbes Magazine, and MoneyWeek. He is listed in Spear’s Wealth Management’s Property Power Index as one of the most influential figures in prime central London property.

He is not an estate agent. He works exclusively for buyers.

What Members Say

“£850,000 below the original asking price. Acquired at 10% below fair value.” “In preparation for the offer Jeremy did all of the homework, showed us the comps and devised a negotiation strategy. His initial offer was much lower than I would have made despite the fact I handle negotiations as a regular part of my job.”

Mr M. Stoleson
Belgravia

“£775,000 below the price the agents described as immovable. Never listed on the open market.”

Mr J. Cole
Chelsea

“We had been looking to acquire a property in Prime Central London for some time. We had asked various companies to help us, but were having little success. Within two weeks Jeremy had found two suitable properties. He provided detailed information on both and gave us objective advice. In the end it was seamless.”

Enduring Overseas Inc.
Knightsbridge

“When we found our ideal property they advised us on negotiation tactics and developed a strategy, which they then executed. We were not pressurised during the negotiations and thanks to Mercury’s negotiation skills we bought the house at a much lower price than we would have achieved. In fact we bought it for less than our initial bid would have been.”

Mr & Mrs Evans
Notting Hill

“Your book should be compulsory reading for all those thinking of buying property in London.”

Paul Brittlebank
FRICS Chartered Surveyor

Request your book

This is a full hardback book — not a PDF, not a summary, not a brochure. It contains the complete acquisition and negotiation system Jeremy McGivern has used to secure prime London properties for an elite international clientele for over two decades.

It is yours, complimentary.

Your details are held in the strictest confidence and will never be shared with third parties.