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July 5, 2023
Jeremy McGivern
Posted in: Luxury real estate London, Property Prices

How can you explain impossible house prices in London?

House Prices in London | 

This is an article that I first sent to clients in September 2019.

Why am I publishing it for all to see now?

Because not only is the information on prices still relevant today, but it also shows how an upcoming disaster for house prices in London unfolded at the time:

The Ever-Changing Landscape: Tracing the Shifts in House Prices in London Throughout History

My mother-in-law came for lunch on Sunday.

She was reminiscing about her youth and the various places she lived when she was in London in the 1960’s. One of these was 34 Montpelier Walk in Knightsbridge which is a three minutes’ stroll from Harrods.

She and a couple of friends rented the three bedroom house for £16 per week. That’s £16 per week in total – not each. So, if one used a 5% yield (about double today’s return), the house would have been worth £16,640.

I have checked my records on the house and in 1999 it sold for £715,000 (the house was 1238 sq.ft.). What do you think the owner of the house would have said in the 1960’s if you had told him/her that it would have gone up that much in 35 years? I expect that he/she would have assumed that you had received a blow to the head.

The house sold again in 2018. By this time, it had been extended to 1502 sq.ft. and updated further – it was bought for £3.2m or a rather more modest increase of 4.5 times the value from 1999. But what do you think the owner of the house in 1999 would have thought if you had suggested back then that the house would be worth over £3m?

Again, your sanity would have been questioned, especially if you had suggested it in 2001 after we had had the dotcom crash, recession and the horror of 9/11.

And by the way, the house would have cost under £200 to build in the 1820’s. Indeed, the street was originally called Montpelier Row and this extract from the Survey of London gives you a flavour for Knightsbridge of the time:

“Early Victorian occupants of the Row included artisans, labourers, servants, sailors, soldiers, musicians, dressmakers, and laundresses; a similar pattern held throughout the rest of the reign. Several houses were let as apartments by the 1860s if not earlier. Inhabitants were overwhelmingly English, the few foreigners being mostly lodgers. They included (in 1871) a French actress, a Stockholm-born family of milliners and a couple of Italians – a tailor and a print-seller; and (in 1881) two German bakers and a French chef.”


It would appear the demographic has changed ever so slightly over the years, no doubt with each generation claiming that house prices in London could not go higher, even though history has proven otherwise – despite wars, political parties of varying incompetence and various financial calamities – property prices have increased to levels that always seem implausible if not impossible.

house prices in London

Beyond the Headlines: Unveiling the Truth Behind House Prices in London

The press and conventional wisdom will tell you that house prices in London can’t go higher now. They have been saying this for literally centuries. So you have a choice to make: believe as gospel the talking heads in the press who have not studied the history of the property market or you can find out the facts and make an informed decision? Unfortunately, it is much harder to get facts than you would have thought. But remember the land and property market is constantly evolving.

The musicians, laundresses and servants were replaced by white collar workers, who in turn were displaced by wealthier professionals, who in turn have been replaced by bankers and wealthy international buyers.

When you consider that more people are making more money in more jurisdictions and at a faster rate than ever before, do you think that Knightsbridge and London in general is going to become less popular?

“But what about Corbyn?”

I hear you ask.

Yes, Corbyn is scary, but what is the probability of him actually getting into power? Very, very low. Most of his own MP’s disagree with his policies and a recent poll has shown him to be the most unpopular Labour leader ever! Indeed, Labour supporting publications like The Guardian regularly have articles lamenting how useless he is.

Examining the Evolution of Corbyn’s Persona

And this time around, he will not be up against Theresa May who ran the worst campaign in living memory. To quote The Guardian:

There was a time when the leader’s avuncular persona was more powerful than policy or slogan. Everyone in Corbyn’s 2015 campaign, including the candidate, was astonished by the effect. He once exuded a gentleness that made allegations of fanaticism sound preposterous. Now his peevish side cuts through.

He once animated feelings of belonging and purpose in people who had felt starved of inspiration by soulless New Labour… He had Glastonbury singing his name in 2017. It wouldn’t happen now. He can still pack a town hall, but that is propping up a base, not enlarging it.

Few Labour MPs, if any, relish the prospect of an election under their leader, although most pretend to want one. It is hard to present Corbyn as a man for the future, and May’s departure will date him even more. He will be a stale continuity figure from the time of stasis, irradiated through years of loitering ineffectuality amid the referendum’s toxic fallout. His aura of specialness has dissipated, revealing the man in all his flawed mediocrity.”

That was written in June and he has actually managed to become even more unpopular in the last few months; quite impressive when you consider the Conservatives have basically given him an open goal. And, no he won’t lead a coalition because the other parties, e.g the Lib Dems, think he is an imbecile too.

So, ignore the noise.

Despite the Brexit buffoonery, London is still one of the two greatest cities in the world by some distance and is still hugely attractive to the world’s wealthy. That could change but as the investment guru Sir John Templeton once said: “The four most dangerous word’s in investing are ‘It’s different this time’”.


house prices in London


As you can see, my prediction about Corbyn was correct as was my prediction that London would not become a barren wasteland as the doom-mongers were predicting. Of course, you could argue that it was a 50-50 bet and I got lucky.

That could be one explanation. But would it be unreasonable to suggest that combining over twenty years of being in the prime London property market every day with the study of over 300 years of property history, gives me insights on house prices in London that others may not have?

And I am not a perma-bull. It is a cycle of boom and bust and there will be another bust. It’s just that there will be a boom first that will take most people by surprise just as property prices increasing despite the pandemic fooled most “experts”…

Contact: Mercury Homesearch

So, if you are interested in acquiring a property in London and want to find the best opportunities while avoiding the seven most expensive mistakes buyers make, you can request a complimentary copy of my book, The Insider’s Guide to Acquiring Luxury Property in London.

The book reveals the strategies and techniques I have been using for over 20 years to acquire for our members (who are some of the world’s most successful families and business people) their ideal homes and investment properties for prices they didn’t think possible.

You can request a complimentary copy of The Insider’s Guide To Acquiring Luxury Property in London, simply by clicking here, emailing Dee@mercuryhomesearch.com or calling 02034578855 (+442034578855 from outside the UK).

Of course, if you know everything there is to know about buying in London then the book is not for you. But if you are planning to buy, for example, a £1m property then you only need to discover just one tactic that shows you how to negotiate a mere 1% more off the purchase price, to make the book worth £10,000 to you.

Would it be a poor use of your time to request it?

And, if you would think now is the time to take action and you would like to discover how we help our clients acquire the finest homes and investment opportunities while avoiding all the wasted time, money and stress suffered by the majority of buyers, simply click here, email Dee@mercuryhomesearch.com or call 02034578855 (+442034578855 from outside the UK).

Whatever you do, please take action sooner rather than later. But remember, you must be selective and stick to our best in breed strategy.

About the author, Jeremy McGivern

My name is Jeremy McGivern. I am the founder of Mercury Homesearch, the internationally renowned property search consultancy, and author of The Insider’s Guide To Acquiring Luxury Property in Prime Central London. I have been acquiring property in prime central London for clients for over 13 years.

Having physically viewed over 22,000 properties in prime central London, studied the details of over 153,400 apartments, houses and investment opportunities and spoken to 232+ estate agents every week for over a decade.

My advice is in high demand and has featured everywhere from Bloomberg Television, The Financial Times and The Daily Telegraph to Forbes India and Bahrain Confidential.

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